Cheers to the freakin' weekend! And to this new beer label I designed with Masterminds Agency, for Yards Brewing Company here in Philadelphia.The design was inspired by old wrestling posters and Yards' love for Sylvester Stallone's movie Over The Top. It is always so much fun to design a beer label and to see it out in the world. So thank you, Yards!And have a great weekend, everybody!
My fiancé(!) recently started a reggae band. It's called "Ear Me Now" and they are so much fun to watch! They are playing tonight at City Taphouse in Logan Square Philadelphia at 7pm. Come on by!And if you can't make it, check 'em out on YouTube.Ear Me Now!
I recently finished up the logo for a new business called Bowerbird Garden. If you Google "bowerbird," you will see that they are beautiful birds with creative spirits. Bowerbird males are known for building brilliant nests to attract their mates. And they'll use anything from feathers, to shells, to leaves, to flowers, to berries, and even discarded items like plastic and glass.Similarly, the owner of Bowerbird Garden uses found objects as planting containers. She has been known to use light fixtures, industrial metal drawers, vintage vent covers, old baking molds, etc. It's pretty awesome. Check her out on Instagram at @BowerbirdGarden. You'll notice that she also makes terrariums and has been hosting workshops around Philly. So follow her to stay up to date on that!And as always, thanks for checking out my work!
I recently finished up some TV spots with my agency, Masterminds. The campaign is for Finger Lakes Gaming, a fun-loving client that cares a lot about making their customers feel good. They were a lot of fun to create and I hope you enjoy them.[vimeo 161493210 w=500 h=281][vimeo 161493211 w=500 h=281][vimeo 161493212 w=500 h=281]Thanks for reading, and watching. You're awesome.
While in Los Angeles for work last week, I checked out Laurel Hardware, a very cool restaurant on Santa Monica Boulevard.As you may have guessed, it was once a hardware store. For 62 years, in fact. And I think it's pretty awesome that the new owners kept the hardware store name. And even more awesome that they kept the original, vintage signage. Check it out:I appreciate how the restaurant embraced the history of their space. They built upon what they were in the past to become who they are now. And this makes them really stand out as a unique restaurant (not to mention a designer's dream).Moral of the story? We should embrace who we are and where we've been. Especially if it's different. How else will we stand out in this world?
As I mentioned in A Walk Down Art School Memory Lane, I recently assigned a project to the advertising students at the University of Delaware.In short, I challenged them to come up with the next big thing in social media. The next Facebook, the next Twitter, or a great new app. Then, to advertise a product using only their new creation. Because as we know, we can't rely solely on television and print ads anymore. Social media is where it's at.So last week, the students came up to Red Tettemer + Partners to present their ideas to me. It was so much fun to see what they all came up with. They really exceeded my expectations with their innovative ideas. In fact, I'd love to share a few of them here, but they're so good, I'm afraid you'll steal them and make millions! So instead, I'll just share some of my favorite photos from the day, and hope the students continue to push their ideas into reality.
One of my favorite holiday traditions is the Ugly Christmas Sweater Party. People gathered together, dressed in the most gaudy, outdated 80s Christmas sweaters they can find. It is crafty, sarcastic and funny. Three of my favorite things.In fact, rumor has it, Chris Boyd and Jordan Birch of Vancouver got the idea in 2001 after a combination of watching Dumb & Dumber and working at a retirement home (according to bcliving). A story that makes me love the tradition even more.But I have a confession to make.This year, I purchased my ugly Christmas sweater at Urban Outfitters. And so did at least 3 other people at the party I attended.Turns out, UO has an entire section of vintage, recycled and remade ugly Christmas sweaters. They call it "Urban Renewal." And it is very convenient! But it got me thinking. Are retail stores taking the fun out of ugly sweater hunting? I didn't have to step foot in a single thrift store or Grandma's closet to find an ugly sweater, because I spotted the perfect one through a store window on my walk to work. But isn't the hunt half the fun?Tell me, do you think buying your ugly sweater at Urban is fair game? Or is it cheating? Either way, I say it is brilliant marketing by retailers!