As I mentioned in A Walk Down Art School Memory Lane, I recently assigned a project to the advertising students at the University of Delaware.In short, I challenged them to come up with the next big thing in social media. The next Facebook, the next Twitter, or a great new app. Then, to advertise a product using only their new creation. Because as we know, we can't rely solely on television and print ads anymore. Social media is where it's at.So last week, the students came up to Red Tettemer + Partners to present their ideas to me. It was so much fun to see what they all came up with. They really exceeded my expectations with their innovative ideas. In fact, I'd love to share a few of them here, but they're so good, I'm afraid you'll steal them and make millions! So instead, I'll just share some of my favorite photos from the day, and hope the students continue to push their ideas into reality.
Once upon a time, one of my favorite comedians tweeted a link to his upcoming tour dates.Boston, where I lived at the time, was not on the list, so I replied with a tweet asking him why. I didn’t expect a response, I was really just being a smartass.But to my surprise, he replied. And he happened to be in Boston that night. So we met up for drinks.We had a great time. We debated over the supremacy of Chipotle versus Qdoba, discussed the brilliance that is Boyz II Men, danced to Dog Days are Over, drank a few or more vodka sodas, etc., etc., if you know what I mean.It was a random night that I won't soon forget, and a story that I love to tell.So there you have it. Twitter has the power to bring strangers with similar interests together. These strangers could be two people who both love #cockerspaniels, or just a girl who enjoys the stand-up comedy of a boy.It all begins with a simple hashtag. Or a direct tweet to someone who intrigues you. You never know where a little tweet might lead.So tell me, has this sort of Twitter rendezvous ever happened to you?(Find Why Twitter Kicks Facebook's Ass: Part 1 here.)
As you may have gathered through some of my other posts, like The (Beautiful) Social Network, I'm a fan of social media.Of course, I like some networks more than I like others. For example, I am convinced that Twitter kicks Facebook's ass.In essence, the two sites have the same purpose. To share what's happening in your life and in the world. But the information shared on Twitter is of much greater quality than the information shared on Facebook. But that's just my opinion... Or is it?Have you ever compared your two newsfeeds? I have. Take a look at a handful of posts from my feeds on July 17th around 6pm:Facebook:
Anonymous: What a long day.Anonymous: I love my husbandAnonymous: My sunburn hurts sooo fucking bad I got the cold shakes!Anonymous: I just realized that today I consumed 7 apples.
@mashable: Facebook experiences biggest stock drop since May - on.mash.to/Q2qGwJ@danieltosh: i for one think tonights new episode of tosh.0 went too far.@HuffingtonPost: 10 healthier beers (and how to choose the right one) http://huff.to/MEL15F@HuffingtonPost: The best US state for female entrepreneurs may surprise you http://huff.to/MFFE6c
I think it's pretty clear where my time was better spent. I mean, why do I care that a girl I kinda knew in middle school ate 7 apples? (Sorry, girl I kinda knew in middle school!)So there you have it. One point goes to Twitter! Thank you for providing me with interesting information and news. And clever musings.Tell me, if you had to choose between Twitter and Facebook, which would you choose?
A couple of months ago, as you may have read in my post, Resolution: Color, I decided to add more color to my life. Around the same time, I started seeing Color Run imagery pop up all over social media sites. Twitter, Pinterest, Facebook, YouTube...Considering the first ever Color Run was just in January 2012, word sure was spreading quickly. Over 22,000 people signed up in Philadelphia alone, and I don't think I saw a single ad. Just fun, vibrant, amazing pictures all over the interwebs. Oh, the wonders of social media in advertising.If you actually haven't seen it, The Color Run is a 5K held in numerous cities throughout the nation. Participants wear white and are covered in different colored dust at every kilometer.Considering my color resolution, I thought it inappropriate not to sign up!Before (That there on the right is team "Pantones." All two of us.)AfterThe incredible clouds of color at the finish line festivalProps to founder Travis Snyder for creating this unique event that is getting the country talking. And more importantly, exercising.So tell me, do you have killer pics of your city's Color Run (or as it's also known, "The Happiest 5K on Earth")? Link us to them in the comments. We want to see!
I often wonder if social networking sites are good for society. Sure, they keep us connected and informed. But they also promote procrastination (I mean, I have probably checked Twitter five times since I started this paragraph) and encourage narcissism (Sorry Facebook "friends", I don't care what you ate for breakfast). Social networks have also been known to facilitate bullying and even expose us all to predators.But Under Armour, with the help of Red Tettemer + Partners, has created a social network that is truly positive and inspiring. It 100% negates any doubt I had about social networking.The Under Armour network is called What’s Beautiful. It started as a 9-week competition to find the three new faces of Under Armour Women.But what the network actually became is much more than that. It became a place for women to set goals, push each other, encourage each other and inspire each other. It became more of a community than a competition.This week, What’s Beautiful announced its ten finalists. They also announced that there will be no end to What’s Beautiful. The site will remain active after the competition ends.A poster we designed for UA to post on another inspirational social networking site, Pinterest.If you're curious, the goal I set for myself 9 weeks ago was to “Bike 150 miles from Boston to Provincetown in 2 days, then finish it off with 5 pull-ups.” (note: I have never been able to do a pull-up in my entire life). So for nine weeks, I trained and documented my progress, along with thousands of other women, on whatsbeautiful.ua.com.Well, the Bike MS: Cape Cod Getaway was this past weekend. The moment of truth. I made it 75 miles on Saturday and 75 miles on Sunday. Check! It was challenging and exhausting. What got me through the rough patches was thinking about the people with MS who struggle every day. But their struggle doesn't end after two days like it did for me. That thought stayed with me through every steep hill. And so did the encouragement I received from friends, family, colleagues and of course, the women of What's Beautiful.As for the pull-up portion of my goal... well... it was not met. Instead, I finished the race off with 30 push-ups. But like I said, the What’s Beautiful site is staying active. So with the continued help and encouragement from other women, I know I will accomplish my pull-up goal in the near future.I guess you could say I am now convinced that if done right, social networking can be good for society. And it can make a difference. A beautiful difference.So tell me, what would your What's Beautiful goal be? Better yet, go sign up and tell the world.
Social networking services like Twitter are more addictive than cigarettes or alcohol. So says a study by the University of Chicago’s Booth School of Business.And I wouldn’t argue. In fact, I think Twitter is the gateway drug to blogging.I’ve never been one with words. English papers were always my worst nightmare. But in the summer of 2010, I signed up for a little thing called Twitter. It has allowed me to express my thoughts in small snippets. And it’s safe to say that I’m addicted.Two years later, I feel the desire to expand upon my measly 140 character tweets. So here I am. Blogging. Stay tuned for more!Tell me, how did you get into blogging?