As I mentioned in A Walk Down Art School Memory Lane, I recently assigned a project to the advertising students at the University of Delaware.In short, I challenged them to come up with the next big thing in social media. The next Facebook, the next Twitter, or a great new app. Then, to advertise a product using only their new creation. Because as we know, we can't rely solely on television and print ads anymore. Social media is where it's at.So last week, the students came up to Red Tettemer + Partners to present their ideas to me. It was so much fun to see what they all came up with. They really exceeded my expectations with their innovative ideas. In fact, I'd love to share a few of them here, but they're so good, I'm afraid you'll steal them and make millions! So instead, I'll just share some of my favorite photos from the day, and hope the students continue to push their ideas into reality.
When I think back on my childhood toys, all I picture are art supplies. Coloring books, crayons, easels, water colors and even oil pastels. So it's rather ironic that I didn't take any formal art classes in high school. This was because my mom thought it would be more practical for me to focus on things like math, English, Latin, and more SAT prep courses than I can count. I'll probably never let her live it down. (Right, mom?)Even still, I knew I wanted to pursue a career in the arts. So when I went to college, I majored in design. In four quick years, the Visual Communications program at the University of Delaware taught me everything I needed to know to make a career out of my passion. So naturally, a few weeks ago, when my professor asked me to guest lecture for his senior ad class, I agreed without hesitation. It was the least I could do for all that they taught me.Going back to the classroom was seriously nostalgic. And seeing the second-semeseter seniors preparing to graduate was exciting. I remember being in their shoes all too well.After I gave the students the low-down on my role in advertising and answered any questions they had, my writing partner and I assigned a project that we'll critique in a few weeks. It calls for some serious creativity and I can't wait to see what they come up with! I'll be sure to let you know how it goes. But in the meantime, let's take a walk down Art School Memory Lane with a few photos from my day on campus.